This is the process of reviewing what is working, failing, and what can be improved across your social media channels.
It is crucial to identify your target audience, which social media platforms they use and what interests them, to ensure that your content and ads are seen by people most likely to convert into customers. This step is indispensable for lead generation.
Analysing what your competitors are doing is essential. It is possible to obtain very useful industry-specific indications about what is working and also what is missing/not covered yet. Incorporating these findings will help create powerful content and advertising strategies.