A visual brand is the collection of unique design elements that communicate a business’ identity through subtle visual cues like logos, colour palettes and fonts. They have to be designed and used in every marketing channel, especially on social media. With most platforms being visual-oriented, it is very important that your audience immediately identifies it as your own.
Analysing what your competitors are doing is essential. It is possible to obtain very useful industry-specific indications about what is working and also what is missing/not covered yet. Incorporating these findings will help create powerful content and advertising strategies.
Not every social media platform will suit your business, and you probably do not need all of them anyway. We can guide you through which platforms fit, according to your industry, and which type of content should work best for your audience. We can also help you build a quality content calendar and deliver ideas for exciting offers and promotions.
We can advise you on how best to use your social media platforms to develop their full potential by covering post-types, stories, posting-times, automation and audience engagement. In this everchanging social media world your business will need to keep up-to-date with the latest features and algorithm developments, with custom advice on how to utilise them in your content strategy.
Content comes in a variety of shapes and sizes. For this reason, designing and producing content can be a very complex process. For more information please contact us.