BUSINESS POSITIONING
The following services will help you to efficiently market your business on social media.
Platform Audit
This is the process of reviewing what is working, failing, and what can be improved across your social media channels.
Target Audience Research & Analysis
It is crucial to identify your target audience, which social media platforms they use and what interests them, to ensure that your content and ads are seen by people most likely to convert into customers. This step is indispensable for lead generation.
Competitor Analysis
Analysing what your competitors are doing is essential. It is possible to obtain very useful industry-specific indications about what is working and also what is missing/not covered yet. Incorporating these findings will help create powerful content and advertising strategies.
ADVERTISING STRATEGY
We have the ability to design long term advertising strategies with proven marketing tactics in place to generate the most leads possible for your business.
Target Audience Research & Analysis
It is crucial to know who your target audience is, which social media platforms they use and what interests them, to ensure that your content and ads are seen by people most likely to convert into customers. This is indispensable for lead generation.
Custom Advertising Strategy
Random boosting and sporadic ads will give you poor results compared to researched and planned advertising strategies. Custom designed social media advertising can generate a significantly improved return on investment.
Campaign Design & Execution
Together with a content calendar we can also design a campaign calendar to to promote holidays, business events, offers and other lead generating ideas. We can design and set up your promotions, monitor their effectiveness, and report the results.
CONTENT STRATEGY
Content is key. Without a well-designed content strategy, your audience will not be able to understand, appreciate or value your products and services.
Social Media Visual Branding
A visual brand is the collection of unique design elements that communicate a business’ identity through subtle visual cues like logos, colour palettes and fonts. They have to be designed and used in every marketing channel, especially on social media. With most platforms being visual-oriented, it is very important that your audience immediately identifies it as your own.
Competitor Analysis
Analysing what your competitors are doing is essential. It is possible to obtain very useful industry-specific indications about what is working and also what is missing/not covered yet. Incorporating these findings will help create powerful content and advertising strategies.
Platform & Content Guidance
Not every social media platform will suit your business, and you probably do not need all of them anyway. We can guide you through which platforms fit, according to your industry, and which type of content should work best for your audience. We can also help you build a quality content calendar and deliver ideas for exciting offers and promotions.
Posting Tactics & Best Practices
We can advise you on how best to use your social media platforms to develop their full potential by covering post-types, stories, posting-times, automation and audience engagement. In this everchanging social media world your business will need to keep up-to-date with the latest features and algorithm developments, with custom advice on how to utilise them in your content strategy.
Custom Content Design
Content comes in a variety of shapes and sizes. For this reason, designing and producing content can be a very complex process. For more information please contact us.
